In Sam Dragga’s (1996) article, “‘Is This Ethical?’ A Survey of Opinion on Principles and Practices of Document Design” he determined that the “ability to design information gives the technical communicator a new rhetorical power and imposes new ethical obligations on using that power” (p. 256). Dragga supported the appearance of power in document design by surveying five hundred technical communicators and five hundred technical communication teachers to discover their opinion of the ethics of seven document design cases, he also asked the reader to answer seven survey questions to better understand the argument, showcased the specific characteristics of the participants, and showed an apparent consensus in the data. Dragga’s purpose was to propose that “Periodic self-examination is thus important as a way of orienting ourselves again as professionals and reaffirming the principles of ethical communication. Quite possibly the most ethical thing we can do as a profession is to nourish the ongoing discussion of ethical issues” (p. 264). Dragga’s intended audience was teachers of technical writing and professional communicators who might need a quick reminder of what’s considered ethical and how to examine their own practices. Dragga formatted his argument in an effective and logical way that clearly illustrated his point and invited the reader to be an active participant in his survey on ethics.